Monday, 14 October 2013

BlackBerry's apology statement to partners and customers.

We may be sinking, but we're not underwater yet.

In the letter, it said those involved in the company's ecosystem can "continue to count on BlackBerry." Earlier this month, BlackBerry reported an abysmal fiscal second quarter results, in which the company lost close to $1 billion on the back of poor BlackBerry Z10 sales.

Key Points Reads:

"We have substantial cash on hand and a balance sheet that is debt free." BlackBerry has about $2.6 billion in cash, down from $3.1 billion on the fiscal first quarter. That's a loss of $500 million in the space of three months.

"We are restructuring with a goal to cut our expenses by 50 percent in order to run a very efficient, customer-oriented organization." BlackBerry recently cut 4,500 staff as it aims to refocus on the "enterprise and prosumer market," which the company still holds a niche segment of.

The letter further reads, "These are no doubt challenging times for us and we don't underestimate the situation or ignore the challenges"
Source: CNET.

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