Few weeks from now, the talented song writer and singer,
Alicia Keys, will end her deal with the once-giant phone manufacturer,
BlackBerry. Ms Keys has served as the company's creative director for one year
and the agreement is set to end by the ending of January 2014. One of her
contributions to the company is to assist women get Blackberry scholarship
programme in other to study science, technology, engineering and mathematics.
Recently, the phone manufacturer was seen rolling off the ladder
due to loss of almost a billion dollars as a result of failed BlackBerry 10
sales. The company has decided to move into business and government customers
rather than consumer market.
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